Pulling your hair already because you got no traffic? Wait a minute. So your website looks exquisite, you’ve got the best quality products, there are lots of positive testimonials, but still, you’re not making much revenue.
Well, small traffic, small revenue, as simple as that. If you want to make more money, you have to know how you can drive traffic to Shopify online store. And it just doesn’t happen out of the blue. It takes proper planning, brainstorming, and execution.
Tell you what! It’s not that hard either. Read on, and you’ll know the secrets too.
How to drive traffic to new Shopify online store ?
You’ll find a handful of ways out there that can increase the traffic of your website. While a few of them works, a lot just wastes your time. Now, we’ve come up with the most effective ways that can make the time worthwhile.
Method 1 – Increase Traffic with the SEO Charisma
SEO is your new ‘Bibbidi Bobbidi Boo’ for driving traffic to your new Shopify store. Research says about 48% of shoppers search for products simply by typing on Google. And that’s when SEO comes to play.
By going SEO, or shall we say Search Engine Optimization, your website will appear at a significant position in the Search Engine Results Page (SERP). The better the optimization, the better chance you get to rank your website to the top.
If the optimization is good enough, your website may take over the first position in the SERP. Meaning, when shoppers will search for something relevant to your website, they’ll see your website on Google’s 1st place. And it’s pretty obvious that they’ll enter into your website more.
Why do you need to get on the first page, you may ask. NEWSFLASH! About 75% of users on the internet never scroll past SERP’s first page. So, yes, if you want to grab more traffic, we don’t think you have any other option than to be on the first page at least.
The position? That can come later. With great optimization, you’ll be able to compete with giants like Amazon, Walmart, Target, etc.
Now, how do you get there? Let us break it down to you how things will work.
Power of Keywords: Spy on What Shoppers Are Searching
When we say ‘Spy’, we don’t mean you have to use this binocular and see what shoppers are searching on Google. Rather, with the help of SEO, you can find out what potential customers are exploring.
With Keyword research, you’ll be able to know the search terms all of your target audience is using. Now, this works when YOU are offering any service or product relevant to their search terms, by the way.
To do Keyword research, you can simply Google the main topic.
For example, if you run a Shopify store that’s all about hairstyles for men, you can simply start your own keyword research. Just type something like “hairstyling gel” on Google.
Voila! Instantly, Google will suggest you a list of keywords. How does Google get it, though? Well, it reads what your potential customers are searching for. Based on the searches, Google suggests you all these keywords. You can take these keywords and keep them in your keyword list.
Once you get your hands on the keywords, you can use Google’s Keyword Planner, if you want to analyze them further.
Google prioritizes Domain Authority a lot. So the stronger the Domain Authority, the better. Domain Authority is measured by one major factor here; it’s the number of high-quality websites linked to yours.
When Search Engines like Google see you’ve got connections, or shall we say, links to high-quality sites, it adds value to your own website as well. Meaning, the search engine will take your website as a high-quality one too. It’s more like a recommendation and approval that you’re not an owner of some typical website.
Look for Guest Post Opportunities
You’ll always find lifestyle and blogs relevant to the product you’re selling. Try visiting these blogs and lifestyles sometimes. Check if they’re accepting any guest posts. Some do not accept guest posts. In that case, you can contact the author and make him an offer.
Now, here are two crucial things you need to keep inside your brain. We know you’re not going to Don Corleone, but make him an offer he can’t refuse.
Make sure the content you’re providing him makes him go wow. It should be something better than what he already has in his blog. Secondly, make sure you get a link that goes back to your Shopify store.
If you can promote your products in the guest post, you’ll turn the readers into your customers in no time.
Content Marketing with Evergreen Contents
Bring traffic by answering people’s questions and solving their problems – how does that sound? Figure out the usual day-to-day problems your audience needs some help with. Create content with the solution; answer their questions. Win some hearts, and you’ll have traffic in no time.
Write some blog posts, make some how-to or DIY videos, or create some case studies. As long as you’re maintaining high-quality content that answers questions and solves problems, you can draw traffic like crazy.
Once you get traffic, you can promote your products as some sort of ‘problem-solver’. Great presentation, advertisement and good-quality product put together can increase your sales.
Method 2 – Switch to Paid Search
They say, ‘you get what you pay for you can’t agree more. You want a stampede on your Shopify store? Pay for it!
Getting organic traffic with the help of SEO takes lots of effort and time. Invest your money on paid search channels like Google Ads or Bing, and you can get huge traffic instantly.
Go for a monthly ad campaign. Keep your budget fixed. You don’t need to go big at first. Start small, maybe with $100 per month. See how it goes first. Once you get the hang of it, you may increase your budget.
You can find specialized services pretty handy to place pictures of your products at a price near the SERP’s top. Google Shopping can be your best friend here.
Here are some pro tips for you if you want to see fast results for paid search.
- Develop ad campaigns that go in multiple directions. You can try using one campaign that focuses on searches for questions. It will lead people to your website because you’ve got the answers to their questions. On the other hand, there’s going to be this 2nd campaign which concentrates on searches for names of specific products. It will then lead the audience to the product page of your website.
- Make sure each of your products has got multiple ads. One should be able to outperform the others.
- Monitor the data. Make sure you adjust the ad copy as well. This will not only get you a good impression but also more clicks as well.
- Try adding features like trackable phone numbers, structured snippets, or expanded text.
- Consider employing negative keywords. This will keep the worthless traffic a mile away from you.
Method 3 – Use the Social Media
Now, each platform has its dos and don’ts and its own rules. So maybe for one platform, you need to take some specific steps while you have to play a different card for another one. However, your ultimate goal is just but one – drive traffics to your Shopify store.
As for the strategy, it’s not like you’re just going to post random pictures on Facebook, Twitter, or Instagram. You need to grab your audience by posting high-quality content regularly.
Share High-Quality Image
People like to get visual imagery. Try posting high-quality images and videos with relevant captions. These are more powerful sources to capture interest and attention compared to large blocks of texts. We’re not saying you have to post photos and videos of your products all the time, NO!
Maybe you can show your customers how your products are made, the behind-the-scenes of running your company, the stories behind your achievement.
Interact with Customers
You can directly interact with your customers if you want to. You can reply to their questions and queries by commenting on social media platforms. Or, you can go live and reply to their queries one by one.
When your customers see you’re interacting with them, they’ll feel important — this can turn the tables for your business.
People will lose interest in your store if you post things once in a blue moon. So be consistent. Plan your actions correctly. Ask yourself
- How often do you need to post?
- What kind of posts make your visitors inquisitive and attract them?
- What makes you stand out compared to others?
- What type of tone of voice you’re going to use to communicate with your audience?
When you get these answers, it’s time for you to create a social media calendar and keep posting daily, weekly, or maybe monthly. With this, you’ll be able to keep your focus with consistency.
Post things that are helpful and relevant and link them to your content. Soon you’ll see great results since you’re getting a powerful combination of content marketing and social media.
There are still going to be a lot of people that don’t follow you. How do you connect to this new audience? With hashtags! Relevant hashtags work somewhat like keywords. If your hashtags match the interest of an audience base, soon you’ll be meeting each other.
Once you’re pretty famous, it’s time to go for some paid social ads. Just like paid search, you can go for paid ads on social media. However, you have to play it a bit differently here since the environment is different too. People on social media usually don’t look for ads. So, make sure your social ads are positioned uniquely.
Method 4- Influencer Marketing
Influencers these days are no less than celebrities. They’ve got this wide engaging audience. And the best part? Their audience trusts them. So, if you can get them to promote your Shopify store, you’re going to get a lot of traffic, that’s for sure.
There are large-scale influencers who leave their email address on their account or channels. You can contact them via the email address and set tell them to promote your website for you. Of course, they’re going to break your bank.
If you still face trouble contacting influencers, you can find brand-building apps like Brand Ambassador pretty helpful. These apps can get you in touch with not just influencers, but also the most relevant ones for your Shopify store. Or, you can even use Upwork or Fiverr.
Method 5 – Word of Mouth
Let’s try something old-school, maybe? Word of mouth never gets old, even in the online world. If you can use the Word-of-Mouth method perfectly, you’ll get mind-boggling results.
If you do your homework on marketing success stories, you’ll find it’s all about building relationships with people who can vouch for your brand and promote it.
Gain the trust of your customers and the influencers near you. Eventually, they’ll talk about you to their friends and families if your service hits the mark. And let’s not limit it to providing services. If your customers return to you, you got to treat them right, maybe with a smile on your face.
Treating customers well will keep them coming back to you in the future. It also inspires them to bring more traffic (their close ones like friends, family members, colleagues) to your Shopify store.
Yes, this takes time. But if you can hold on to it, the results are fabulous.
Method 6 – Good Old Email Marketing
Speaking of going ‘old-school’, you can never throw Email Marketing into the trash. Email marketing is one of the most effective and easiest marketing strategies out there. You can easily automate it and easily personalize it.
Yes, without email addresses, you won’t be able to market through email. This is why it’s important to build a contact list. You can try collecting addresses from the visitors to your website.
How? Maybe you can create a landing page that will tell your visitors to input their email addresses. You can offer them some discounts on a product or maybe some important information as a change.
Once you’ve got a decent list, you can go for the email-marketing thing. Don’t send some random email to your visitors. Rather, divide your emails into categories, and you’ll be good to go.
You can mail your customers about the latest arrival of a new product or the purchase details after a transaction. If a customer abandons something in your store, you can inform them about it, and even better if you can have their things delivered.
Sometimes some customers will look for products that are not in your stock anymore. Once you stock them in, you can email your customers that your product is available. If you give discounts on a special occasion, don’t forget to mail them and have them informed.
Seems hard? We don’t think so. The ways we tried to show here are effective. However, if you ask us about our verdict, we’ll vouch for SEO with our eyes closed. With SEO, you get to have a huge span of customers in your hands.
And if it combines with social media marketing and influencer marketing, you can drive traffic to Shopify online store super-fast, that we can tell.