Toggle long text anywhere via "show more" & "show less" links
Improve mobile experience: On mobile devices space is limited. Prevent customers from having to swipe past text to see more products or important selling points.
Fundamental UI/UX enhancement: Allowing customers to toggle long text is fundamental to a good user experience. No site should be without it.
Reclaim above the fold space: Above the fold space is precious. Long text shouldn't displace other conversion driving content like products, specs, and social links